CASE STUDY
Kollab Website Design
A professional, energetic website for an influencer marketing platform, delivered in 2 weeks.
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Role | UI Designer (Collaborative) |
|---|---|
Team | 2 designers via Lunnyy |
Tools | Figma |
Timeline | 2 weeks |
Pages | Homepage · Portfolio section |
Status | Live : kollab.id |
01 PROJECT OVERVIEW
Kollab is an Indonesian digital marketing platform that connects brands with the right influencers for data-driven campaigns. The project came through Lunnyy, where I collaborated with a fellow designer to deliver the full website UI. I was responsible for the homepage and portfolio section. The entire project was completed in just 2 weeks.
02 THE PROBLEM
Kollab needed a website that could communicate a complex service ; influencer marketing in a way that felt both professional and energetic. The challenge was striking the right balance: too corporate and it loses its dynamic energy, too casual and brands would not trust it with their marketing budget.
The design needed to speak to two audiences at once ; brands looking for results, and creators looking for opportunities.
03 RESEARCH AND DISCOVERY
The project began with a client brief and references, which gave us a clear starting point. I studied how other influencer marketing and digital agency platforms present their services, paying close attention to:
How they build trust with corporate clients
How they maintain a modern, energetic visual feel
How they clearly explain a complex service in simple terms
This research shaped both the visual direction and the content structure of the website.
04 DESIGN PROCESS
Working collaboratively with a fellow Lunnyy designer, we moved directly into Figma based on the client brief and references provided. We focused on creating a clear information hierarchy; making sure visitors could immediately understand what Kollab does and why it works.
The 2-week timeline required fast decision-making and tight collaboration, which we managed by dividing sections and reviewing each other's work continuously. This kept the project moving without losing design consistency across pages.
05 THE SOLUTION
The final design balances a professional, corporate feel with an energetic and dynamic visual language; reflecting Kollab's position as a modern, results-driven platform.
I am most proud of the overall layout and structure, which guides the visitor naturally from understanding the service to taking action. The homepage clearly answers the key question every potential client has:
"How will this help my brand?"
The portfolio section supports this by showing real proof, past campaigns and collaborations that demonstrate Kollab's track record.
06 RESULTS AND IMPACT
The website launched successfully within the 2-week deadline and remains live today at kollab.id. The design effectively communicates Kollab's core value proposition : data-driven influencer campaigns that turn creators into a brand's sales force, from the very first second a visitor lands on the page.
07 WHAT I LEARNED
This project taught me how to design under a tight deadline without sacrificing quality. Working from a client brief pushed me to make faster, more confident design decisions.
I also learned how important it is to design for a specific audience in this case, corporate brands who need to feel trust immediately. Every layout choice, colour decision, and piece of copy had to serve that goal.
Delivering a full website UI in 2 weeks also confirmed something important about how I work: I perform well under pressure, and I can collaborate efficiently to meet tight deadlines without losing quality.
