CASE STUDY
Lunnyy Website Redesign
A full website redesign built from empathy, collaboration, and bold creative thingking.
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Role | UI/UX Designer, Copywriter |
|---|---|
Team | 3 People |
Tools | Figma |
Timeline | 2 Weeks |
Status | Live : Lunnyy Website |
01 PROJECT OVERVIEW
Lunnyy is a teamlancing platform that I built together with a colleague. The concept was simple but powerful; instead of freelancers working alone, we formed a team of creatives who work together on client projects. As UI/UX Designer, I was responsible for the design and research decisions with my colleague, from the initial brand identity to the full website. The project took approximately 1-2 weeks from concept to launch.
02 THE PROBLEM
The original Lunnyy website had served its purpose during the early stage of the business, but as the platform grew, the team felt the design no longer reflected the quality and professionalism of the work we delivered. There were no major usability issues, the primary goal was a full visual refresh to better represent the Lunnyy brand and make a stronger first impression on potential clients
03 RESEARCH AND DISCOVERY
Before starting the redesign, we conducted visual research by browsing design platforms including Dribbble, Behance, and design studio websites. I focused on four key areas:
How modern design studios present their services clearly
How they showcase their portfolio and past work
What makes a layout feel clean and easy to navigate
What copywriting choices give a brand a strong, professional identity
These insights directly informed the visual direction and content structure of the new Lunnyy website.
04 DESIGN PROCESS
The design process began directly in Figma, where my colleague and I collaborated in real time throughout the project. We explored 2 to 3 distinct design directions before agreeing on the final version. Each iteration was reviewed and discussed together, with feedback exchanged continuously between us. This collaborative approach allowed us to make design decisions quickly and ensured that the final result reflected both our creative vision and Lunnyy's brand direction.
05 THE SOLUTION
The final design brought a fresh, clean visual identity to Lunnyy that felt modern and professional. I responsible for the visual design of some section and some copywriting of the website. The element I am most proud of is the hero section; specifically the tagline, which was crafted to communicate what Lunnyy is clearly and immediately.
"Crazy Ideas, Snapped Into Action!" A tagline designed to communicate Lunnyy's energy and speed in one line.
A strong hero section is critical for any service-based platform because visitors decide within seconds whether to stay or leave. Getting that message right was one of the most important design decisions of the entire project.
06 RESULTS AND IMPACT
The redesigned Lunnyy website launched successfully within the 1–2 weeks timeline and remains live today at lunnyy.framer.website. The new design clearly communicates what Lunnyy offers to a fast, professional, and collaborative alternative to solo freelancers and expensive agencies. The bold copywriting and clean visual design work together to make a strong first impression on potential clients, which was the primary goal of the redesign.
07 WHAT I LEARNED
Working on the Lunnyy website taught me that collaboration with the right people makes a huge difference. Having a supportive team around me kept the process enjoyable and productive from start to finish.
I also discovered something valuable about myself, THAT I have a natural ability to write copywriting that fits the tone of a project. Whether the brand needs to feel fun and playful, or professional and serious, I can adapt my writing to match. That flexibility is something I will carry into every project going forward.
There were moments where I struggled to implement certain design ideas, but I learned that looking at other people's work (not to copy, but to analyse and understand) is one of the most powerful ways to grow as a designer. Every challenge became an opportunity to find a new approach.
